Owner Acquisition &
Door Growth Program
A repeatable system to convert relationships into signed management agreements at a steady pace — targeting 450+ doors within 18 months.
Why We're Proposing This
Chris and Zak — Stay Local Austin has a clear growth window. With 95+ doors recently acquired and near-term acquisition discussions in Horseshoe Bay / Lake LBJ / Highland Lakes (100+ additional doors anticipated), the next 18 months require a repeatable system that converts relationships into signed management agreements at a steady pace.
Cen-Tex Marketing will act as the "boots on the ground" growth partner for Central Texas, building and operating an owner-acquisition engine centered on referral partnerships, recurring events, always-on inbound marketing, and measurable pipeline reporting.
This program is structured so it can be approved locally and also cleanly presented to Naples corporate leadership as a proven, trackable local growth function.
Primary Goal
Reach and sustain a trajectory to manage 450+ doors within 18 months by building a predictable, scalable owner acquisition pipeline.
What Wins Doors
Owners convert when three things happen consistently:
Five Pillars of Growth
Each pillar is designed to work independently and compound together — building a self-reinforcing owner acquisition and onboarding engine across Central Texas.
Referral Program Buildout + Partner Enablement
Package the referral program into something partners can understand in 60 seconds and use in 60 seconds. Build a trackable, scalable partner ecosystem.
Networking & Event Engine (Austin + Central Texas)
Not events for 'visibility.' Events designed to generate qualified owner conversations and booked appointments with a consistent conversion process.
Always-On Owner Acquisition (Inbound + Retargeting)
Events and referrals create demand. Always-on marketing captures it and converts it — keeping the pipeline full even between events and acquisition cycles.
Pipeline Operations + Corporate-Ready Reporting
If Naples corporate is evaluating a local marketing leadership function, reporting and accountability are the deciding factors.
Preferred New Door Listing Media Program (Photo / Video / 3D)
An exclusive partnership benefit: Cen-Tex provides Stay Local Austin with priority scheduling, volume pricing unavailable to the general market, and STR-optimized media deliverables — accelerating onboarding and maintaining consistent listing quality across Airbnb/Vrbo.
Events Designed to Convert, Not Just Connect
2–4 events per month across Austin submarkets, each with scripted agendas, onsite lead capture, and a 30-day follow-up sequence tied to consult booking.
Goal: 10–15 qualified conversations, 6–10 booked consults
Realtors, lenders, CPAs, investor meetups
Goal: Relationship density + partner recruitment + owner leads
Hosted at flagship property or partner venue
Goal: Direct door commitments and follow-up meetings
Invite-only, high conversion format
Choose the Best Fit
Three scope configurations to match your current capacity and growth ambitions. All options include the full Five Pillar framework at varying execution levels.
Foundation
Best when Stay Local already has strong internal sales follow-up
Cen-Tex focused on relationships and event production. Builds the engine and proves partner/event conversion quickly.
- Referral program packaging + partner kit
- Tracking + intake + basic follow-up automations
- 2 events/month end-to-end management
- Monthly reporting dashboard
- Access to preferred new door media pricing (Pillar 5)
Growth Program
Best "hit the target" configuration for 14–20 doors/month
Everything in Option A, plus expanded event cadence (3–4/mo), market-specific landing pages, full post-event nurture sequences, and basic retargeting support.
- Everything in Option A
- 3–4 events/month (Lunch & Learns + Showcase/Roundtable)
- Market-specific owner landing pages (Austin + priority submarkets)
- Full post-event nurture sequences + appointment booking optimization
- Basic retargeting support (if ads are active)
- Access to preferred new door media pricing (Pillar 5)
Scale Program
For rapid market expansion and acquisition cycles
Everything in Option B, plus partner account management, co-branded broker trainings, PR/community visibility, and expansion launch kits.
- Everything in Option B
- Partner recruitment + account management (top 50–100 targets)
- Co-branded broker trainings + quarterly webinars
- Expansion launch kits for new territories
- Heavier paid search support + quarterly executive reviews
- Preferred media pricing + acquisition volume blocks (Pillar 5)
Stay Local Austin Exclusive Media Rates
These are exclusive rates available only to Stay Local Austin as a preferred Cen-Tex partner. Not available to the general market. Volume discounts apply automatically based on monthly door count.
A. Photography Packages
35–45 HDR photos
45–60 HDR photos + enhanced amenity coverage
60–80 HDR photos + upgraded detail coverage
B. Bundles (Recommended for onboarding)
STR Photo Essentials + Drone Photos (8–15 images)
STR Photo Essentials + 3D Tour (Matterport) + basic floor plan export
STR Photo Essentials + Drone Photos + 3D Tour (Matterport)
C. Video + Social Add-ons
- Walkthrough Video (60–90 sec, horizontal)$325
- Social Reels Pack (3 reels, 15–30 sec each)$275
- Cinematic Property Film (2–3 minutes)$650
- Drone Video Add-on (20–45 seconds)$250
D. Specialty Add-ons
- Twilight (on-location dusk capture)$295
- Virtual Twilight$75/image (3-image min)
- Floor Plan Only (from 3D tour)$95
- Virtual Staging$45/image (8-image min)
E. Volume Discounts
Exclusive to Stay Local Austin new door onboarding. Not available to other clients or the general market.
3-Phase Launch Timeline
Structured to move fast in Phase 1, prove repeatability in Phase 2, and scale aggressively in Phase 3 — with clear milestones and accountability at every step.
Build & Launch
Build the referral engine, set up tracking and follow-up, schedule first events, launch conversion pages.
- Kickoff + access + alignment on targets and submarkets
- Define referral program structure + partner categories
- Build partner kit assets (one-pager, FAQ, pitch deck)
- Set up tracking and lead routing
- Create event landing page templates + RSVP automation
- Build first owner conversion landing pages (Austin + priority submarket)
- Launch first event outreach + referral partner onboarding sprint
Prove Repeatability
Establish predictable monthly door production through events + partners + inbound.
- 2–4 events per month (cadence chosen by tier)
- Partner recruitment sprint with monthly activation goals
- Launch market-specific campaigns and landing pages
- Monthly reporting and optimization
- Expand partner activation and co-sponsor network
- Launch retargeting and owner conversion offers
Scale & Expand
Expand market coverage and increase partner density across Central Texas.
- Add co-branded webinars and broker trainings
- Launch Highland Lakes expansion events and partner sprints
- Build acquisition onboarding marketing kits for newly acquired portfolios
- Increase paid acquisition support (as needed)
- Investor roundtable format rollout
- Expand market coverage to next priority submarkets
KPIs & Accountability
Every metric ties directly to doors onboarded. No vanity metrics — only numbers that reflect real pipeline progress and signed agreements.
Top of Funnel
- Partner sign-ups and active referrers
- Event RSVPs and attendance rates
- Qualified conversations per event
- Landing page conversion rate (lead submissions)
Pipeline
- Owner leads generated (by source)
- Appointments booked and show rate
- Agreements signed
- Doors onboarded (net new per month)
Efficiency Metrics
- Cost per appointment
- Cost per signed agreement
- Cost per door onboarded
- Source attribution (event/partner/inbound/paid)
How We Work Together
Stay Local Austin Provides
- A primary decision maker for approvals and scheduling
- Access to sales/lead intake flow (or clear routing process)
- Approved referral incentive structure and program rules
- Key differentiators, operational proof points, and performance benchmarks
- Venue approvals (properties or partner venues) and internal speakers
- Timely follow-up on sales opportunities
Cen-Tex Marketing Provides
- Strategy, planning, and execution across all selected pillars
- Partner outreach, event production, and conversion workflow management
- Creative and collateral development (within scope)
- Monthly reporting and quarterly strategy reviews
- Referral tracking, intake forms, and partner onboarding
- Always-on inbound marketing and retargeting management
- Preferred listing media production for newly onboarded doors
So the Plan Works
This program is designed to produce doors, but its success depends on alignment across four key areas:
Speed-to-Lead
Owner leads must receive fast follow-up — same day preferred. Delayed response is the single biggest conversion killer in this market.
Offer Clarity
Referral incentives and owner value proposition must be consistent and easy to explain. Partners can't refer what they don't understand.
Operational Capacity
Onboarding and operations must scale with lead volume so reputation and owner satisfaction remain strong throughout growth.
Market/Regulatory Shifts
STR rules and enforcement can affect owner confidence. We will incorporate compliance-forward messaging and education as needed.